Huawei's intelligent cute pets drive rapid growth in China's AI toy market

In addition to smartphones and smart devices, Huawei's AI plush pet product launched this year is strongly driving the growth of the Chinese toy market. At present, this unique product has become a hot topic among consumers.
At the Mate 80 series press conference, Huawei officially launched an AI toy pet called "Intelligent and Foolish". This furry ball shaped toy is equipped with limbs and keychain hooks, and users can also personalize their outfits with accessories such as glasses, hats, ribbons, etc.
This cute pet is available in yellow, blue, and gray colors, with interactive screens for both eyes that can respond to user touch or voice commands. Built in speaker, microphone, and exclusive chatbot based on HarmonyOS 5, capable of performing fun tasks such as "counting sheep" or engaging in playful conversations. Its Celia AI assistant enables efficient human-machine interaction.
The South China Morning Post pointed out that Huawei's Intelligent Han Han has sold over 10000 units in its first week of official release. This toy that focuses on emotional companionship is priced at 399 yuan.
The report further points out that the revenue of China's AI toy market is expected to reach 60 billion US dollars by 2033. Last year, the market size was $18.1 billion, with a rapid growth momentum.
Thanks to the popularity of smart dolls and plush toys (such as smart toys), the size of China's AI toy market is expected to soar from 24.6 billion yuan this year to 85 billion yuan by 2030. The robot toy category contributed approximately 22% of the market share.
Other brands such as Haiweiwei and JD.com have also launched animal series toys with an average price of 239 yuan. Haiweiwei's "Bubble Companion" is widely popular for its ability to accompany children in storytelling and voice conversations, with global sales exceeding 200000 units by mid-2025. Another product, "Wukong," has attracted attention with its rich facial expression and emotion learning functions.
The CEO and Chief Analyst of iMedia Consulting stated:
The demand for AI toys has surpassed that of children. Adults, especially those seeking emotional companionship and stress relief, as well as those who are passionate about technology and fashion, have shown a strong interest. From teenagers to silver haired individuals, there is coverage across all age groups, indicating the formation of a large and diverse market