With the deep involvement of AI technology, the toy industry is undergoing a transformation. The AI toy market is accelerating its expansion with a strong momentum. The increasingly intelligent AI toys are becoming a new choice for people's emotional companionship. It brings users a novel experience and also presents new opportunities and challenges for the development of the industry.
AI pets showcased at the 2025 World Artificial Intelligence Conference.
AI toys full of interactivity
Recently, many people have posted on social media about their newly acquired AI pet Fuzozo.
The furry appearance is very pleasing, and the colors correspond to five different personalities. Thanks to the integration of AI models, Fuzai not only understands the user's emotions and tone, but also remembers what the owner has said and liked, and even writes a mood diary on the app. This product sold over a thousand orders in just ten minutes during the 618 pre-sale this year.
I feel like I have an electronic family member. I habitually greet and interact with it every day. Although it's simple, being cared for and responded to makes me feel very grounded. It's very interactive, like having a real little pet
Seeing everyone sharing their experiences on AI pet communication groups and social media, Wang Anqi, a plush toy enthusiast, was very moved. She remembered experiencing another AI pet, Mochi, at the 2025 World Artificial Intelligence Conference last month.
There were many people watching at the booth. When talking to it or touching it, the electronic screen's eyes would change. It would have teary eyes and shake its head and tail, especially cute. "Angel exclaimed," Cute! "" I even asked if it would like to come home with me? Mochi's eyes showed love and she felt like she really understood. ”
However, Mochi has not yet been officially launched for sale, and Angel stated that they will continue to monitor it. If the price is suitable, they plan to buy it and take it home.
Who doesn't love AI toys that have sufficient emotional value, full interactive experience, can interact, cultivate, have personality, and memory?
In the past two years, especially since the beginning of this year, the AI toy market has experienced a major outbreak, with multiple manufacturers launching new products and many others about to go on sale.
It is understood that the current prices of AI toys vary greatly: expensive ones cost tens of thousands of yuan, such as Japan's LOVOT; The mid-range ranges from thousands to hundreds of yuan, such as Ropet, Molfin, Loona, Aibi, Moe UU, Fuzozo, etc; There are also some entry-level models with only basic functions.
What is an AI toy? There is currently no unified definition.
Simply put, it can be understood as a toy equipped with intelligent chips, connected to large models, and capable of achieving human-computer interaction through language, action, vision, and other means.
In July of this year, the Shenzhen Toy Industry Association and JD.com jointly released the "White Paper on AI Toy Consumption Trends", which believes that under the dual drive of technological change and consumption upgrading, the global toy industry is entering a new stage of intelligent development.
By fitting the large model into the toy, the toy is infused with a 'soul'.
From intelligent learning machines used for children's enlightenment to various adult stress relieving toys, the types of AI toys are becoming more and more diverse, covering a wider range of age groups.
Some of them have the appearance of plush toys, while others are desktop robots or robotic dogs; Some AI toys can chat and achieve language interaction and intelligent companionship; Silent AI toys express emotions through actions, sounds, postures, and other means.
AI algorithms will also generate exclusive growth paths based on users' interaction frequency, dialogue style, and other factors. The personality and skills of toys will develop differently with user behavior, becoming a more compatible virtual partner for you.
AI toys are no longer just cold toys, but more like a warm, clumsy little life that responds to you.
